So this is when I decided that things needed to be different.
I was stuck in this process. Find a new future client. Have a meeting with this client. Create a proposal. Send the proposal. Wait for the proposal. Wait more for the proposal. Call or email the client. Hear that the client was not interested any more. Start all over again.
Does this sound familiar? Does this sound frustrating? All those hours spent. For nothing? No hours to bill?
Yesterday I told you about more of these frustrations. And I told you I would tell you more about the solution. Maybe this solution is for you if you have one or more of these characteristics. You sell yourself. You sell your knowledge. You sell your passion. You are a coach, trainer, writer. You consult with people. You sell a service. Something that can be packaged differently then, only by hour.
You see, the main problem lies in your business model. Your business model is how you run your business. How you have set up your business. As somebody who is self-employed, you can set up and structure your business differently. I have created a whole episode on business model in the past and I want to share it with you. If you are subscribed to this newsletter you can see this episode.
I realized that I have to set up my business differently. I had to set up my business in such a way that it could work independently of me. Mostly independently. I had to change my business so that I was not getting only money for each hour I spent with my clients. Not only for the hours I worked in a fixed time project. I had to send less offers out and meet LESS people personally so that I could work ON my business model.
The next thing I had to do is I had to look at my business as business processes. A business process are the steps to complete a thing in your business. Like what are the steps to set up a webinar and deliver it to your future clients? All the steps together are a business process called: Deliver a webinar.
Another thing I had to do to reduce the struggle and hustle is hire someone. Yes. You are probably working alone if you are a trainer, coach or writer. You are working from home probably. Alone. Well, I was working like you and doing all the stuff in my business. But then I realized that I had to hire another person to do some of the jobs I was doing. Yes. I hear you saying, but that will cost me too much money, I do not have. I had the same ideas. But then I realized that it is not only the costs that matter but also the benefits, the free time and the time to focus on other things.
I will tell you what I was able to do because I hired someone to do some of the jobs for me. And it ain’t things about my business. I was able to do things in my LIFE. Are you living your life to the fullest? Are you enjoying your life as a coach, trainer or writer? Next time I will tell you more and show you more how I was able to create an awesome routine in my life. Just a tip: it has to do with my health. And your health.
Next, this is what really changed everything. I got systems. Online systems. I got systems that I could access from all over the world. Systems that work together. And I did not have to create them myself. I did not have to hire people to program these systems for me. These systems work in my business model together. To make it very concrete: one of these systems send you this email. I can schedule this email for over two days and then GO TO THE BEACH. The system will send it out for me. These systems are like extra man- or woman power working for me. 24 hours a day, 7 days a week. And all these systems are improving all the time. So my business is improving all the time.
Finally, I had to have a plan. A strategy. A way to focus. First I focused on many things. I focused on the little things. But with a plan I had the numbers I wanted to hit. I had the actions to take. Yes, you might say: I do not want to look at the numbers. I leave that to my financial adviser. Well, you are responsible for the numbers. If you do not want to look at your numbers it is like a hobby you are doing. You have to look at the numbers in your business model. And some numbers matter and others do not matter. The most important numbers are about your Sales, your Leads (those are potential clients), your customers and your costs. Stick with me and I will teach you more about these numbers. I have made it so simple that now I look at my dashboard to see where I am at.
So there you have it. These are some key points how I was able to move from being like a freelance consultant working for hours and fixed priced projects to a guy that lives in the Caribbean and helps clients reach their dream life and build up their dream online businesses and share their passions with the world.
I learned that I had to create a new business model, focus on my processes and hire someone. I had to get the right systems and follow a definite plan. That way I could transform my business from going from project to project, from meeting to meeting, to a more stable life style.
I will tell you how this has benefited my life…. just open the next email I send to you to hear more about this. I’m sure it can help you too.
So tell me, do you have a business model that works for you? Do you have any questions regarding this email I sent to you? If you have any questions, just hit reply and tell me what you think.